Marketing: A New Look at Design

When it comes to newspaper design and formatting “It’s all about marketing the paper," says Lisa Cowan, the A1 (front-page) designer of the Oregonian.

Cowan, an award-winning designer at one of Oregon's largest newspaper discussed newspaper design at the Collegiate Day event at Oregon State University, May 8.  “As a designer, you are there to market the news. It’s a good idea, along with design, to be taking marketing classes, because that’s the way you ought to be thinking about it.” She game many other tips on design, as well as discuss the role of design in today's media. 

Cowan has worked for the Oregonian since 2000. Her experience stems from studying journalism in college at Washington State University and then working in Norfolk, Virginia at the Virginian Pilot 1996-2000 as the primary sports designer and occasional A1 designer. Since 2000 at the Oregonian she has worked as the designer for the Sports section of the Oregonian for seven years, and has been the A1 design for two and a half. Cowan has won various design awards including the Best of the West, SPJ and SND awards.

During the session she was helpful to students by telling them where to get ideas for content from various websites, as well as some practical ideas for taking original photos. Cowan showed slides concerning some of the work she had done for the Oregonian and gave tips about design for the A1 section of the paper.

Becca Martino, a student from Linn-Benton Community College, said, “One thing a reporter could gain out of this is that photographers and designers play just as large a role in the newspaper.” Mary Anne Turner, also a student from LBCC said, “You got to have fun with it, cause if your eyes aren’t having fun you aren’t having fun.”

Facebook and Students

Facebook is one of the fastest growing social networks for college students since it's inception in 2004. To this day it a useful tool for students to get connected to friends and other like-minded individuals who have a desire to become socially interactive on the go or while at home.

Facebook was founded by Mark Zuckerberg and a couple roommates of his while he was attending Harvard University. It eventually branched out into Boston Mass., and spread outwards until its membership has now reached outwards of 200 million world-wide. Originally intended for college students, with over 30,000 recognized colleges, universities, organizations it's growth has spawned to make it comparable to MySpace now, which in large part has been the social networks world leader.

One of the many great things for college students that make Facebook appealing is that weeds out a lot of the teens and stalkers that you may have heard about on MySpace. They are more rigourous in their approving an account, in many places they ask that you have an college email address or ask you what college, or university that you have attended and assert you in that group of people.

Another thing that makes Facebook appealing to a larger audience is that it is more adult orientated in its eye-appeal, it's not teeny bopperish, or flirty, it seems in its own way more adult-like. A lot of business professionals are using Facebook and are connecting to more people through Facebook than MySpace because of the professional-like shell.

Overall in this day and age of new gadgets and saviness in this author's opinion, I think it is a necessary tool in networking and moving on in this great world wide web.

Graphic Design Art Show: The Show Must Go On!

So far for this year there have been no poster and no invitations to this year's Graphic Design Art Show at Linn-Benton Community College. This is the first time in 28 years that they haven't sent out posters and invitations to the show.

With much ado concerning the construction in the South Santiam Hall, it was a lot of work for students to get ready for this year's show. With contractors working in the gallery area putting in replacements for new lighting, trim and paint, it wasn't until Thursday, May 8, at the last minute that they had received word that they could get into the area to put the show up for Sunday May 11. 

 "Gary Westford and three graphic design undergraduates painted the gallery on Friday afternoon helping to ready the space. The graduating class and I began the process of cleaning the gallery and surrounding areas at 10 a.m. and worked until 10 p.m. to complete the installation,"according to John Aikman, the graphic art instructor.

Monday night the opening was held for the Graphic Design Art Show with the attendance of over 150 guests with many alumni included in that number.

For those that are still interested the show, the show will be running until Friday, May 29.

Bill Thallemer: Running the Race

Dressed in a yellow tank top and black running shorts and with his gps watch ready to go, Bill Thallemer gets ready for his six-mile run from the Linn-Benton Community College Activity Center. "Today it is six-miles, tomorrow it'll be 17 miles. I'm getting ready to run in a marathon in Seattle."

Bill Thallemer has been the vice-president for LBCC since June 2, 2008. Since taking his position here he hasn't lost his zeal for running and staying active. According to Thallemer on an average day he arises in the morning and generally runs anywhere from eight to 13 miles. As to date he has has run 34 marathons in 24 states. He also lifts weights on a regular basis as well.

Thallemer grew up in South Bend home of Notre Dame. Some of the influences in his life were his grandpa, who wrote the alma mater that Notre Dame still uses to this day, and a group that he joined, called the Budlight Daredevils. The Budlight Daredevils were a group of young acrobats that performed half-time shows for professional and college basketball as well as such hits in the 80's, the Miami Sound Machine with Gloria Estefan. Along with these influencing factors he has met a lot of olympic athletes and people like Mike Tyson and Michael Jordan, in the which he has a photo of him and them in his office.

I asked Thallemer what he thought it takes to motivate ourselves because we all have big ideas, and he said, “People is a big one, some people don’t let you dream big and this brings on frustration. It takes partnerships, energy and somebody willing to drive.” He went on to tell me a story about being a dean in Alabama where he had heard of a local family whose baby was having some real health problems. He put together a running event that would end up by raising over $30,000 for the family. A 50 mile run from their campus to another campus. He went on, “There are two sayings that I live by, It’s your job to make a positive difference in people’s lives every day and people don’t’ care how much you know until they know how much you care. Education is about helping people. It’s the driving force for me.”

Marilyn Hale, Thallemer's secretary said, "He is the big picture man and I am the detail person. Mr. Thallemer is a multi-tasker, with high-energy." She went on to tell about how involved Thallemer is in his community and in the state legislature for the school.

Currently Bill Thallemer teaches 10 classes a year for the Doctoral Leadership program for the University of Phoenix, works with the Governance Affairs Council for the city of Albany and is in the Greater Albany Rotary Club. Thallemer also owns his own business as a Process Improvement Specialist.

Art Classes from LBCC visit Portland Art Museum

Nearly 30  students from Linn Benton Community College, and head of the art depart-ment Gary Westford, headed up to Portland, Ore., Friday to the Portland Art Museum

Westford had encouraged students from three of his classes, two Understanding Art classes and one Art History class, to attend the function, so that they could get a better understanding of different art from different periods of time as well as visit a once in a lifetime exhibit called the “La voluptė de go ȗt,” which would end on May 17.

One of the great experiences of college life is taking advantage of once in a lifetime experiences. I felt fortunate, as did others to have the chance to visit the “La volupte de go ut,” before the exhibit was over. 

There were a lot of great paintings that were presented at the museum that I had never even thought existed. Works by Leonardo DaVinci, Vincent Van Gogh and other great artists such as Andy Warhol were also located at the museum. The museum also had a plethora of ancient artifacts from China, Korea, Japan and many other cultures and times.

One of the newest additions to the Portland Art Museum was an 11th-century artifact from India called Ganesha. It is in the figure of a man with the head of an elephant. A lot of history goes into this artifact, both in it's religious and cultural aspects making this piece very unique.

History and art can both found at this great museum that is currently ranked one of the greatest museums in the world.  For me it was a great place to understand art all over again.

Gary Westford explains some artistic facts about Portland.


Wind Turbine Technology at LBCC

With cranes, forklifts and two big semis, two mammoth wind turbine blades made their journey to Linn Benton Community College, May 14, to lay at rest behind the industrial buildings at LBCC.

 

The wind turbine blades, which are made out of a composite overlaid by fiberglass with wood on the inside and also weather resistant, weigh 18,000 pounds and are 138 feet long. The blades would be part of a structure that would reach the height of over 200 feet. 

 

Both blades were donated by Suzlon Energy Limited, whose headquarters is in India and is ranked fifth leading supplier of wind turbine technology in the world.  The blades made their trek from Utah where the blades are no longer in service.

 

The reason that these blades were donated is because of a new program starting at LBCC starting this fall called the Mechatronics Technician program.  Students of this program will learn about electric and mechanical engineering, with an emphasis in green technology. The blades at LBCC will be used to study the technology of blades by the Mechatronics students, and by Physics, Engineering, and Engineering Drafting/CAD students.

 

Denis Green who will head up the Mechatronics Technician program here at LBCC said, “At this point they will just be opened and looked into and not really worked on, these are just to give students an idea of what they look like.”

 

With an arrangement between Columbia Gorge Community College and LBCC, students can get a degree after completing the Mechatronics program at LBCC and moving on to CGCC, to become a Wind Turbine Technician.

 

Fred Haynes an instructor at LBCC said, “We want to connect our students to as many highly technical fields as possible.”

 

Photos Courtesy of Fred Haynes

Five Free Tools to Help Make Your Blogger Work For You

There are some really cool things you can do to really make a good blog work for you. Depending on what you are in the blogging business for, whether it be for money, recognition, news writing, journaling; there are a lot of features that can help you understand your blog and make it work for you. Some of the cool features I think are pretty cool are as follows:

Add Google Analytics to your blog. If you are wanting to track your visitors and to find your target audience this is a must. Andy Wibbels has a simple walk through to help you to understand how to add code to your blog for Google Analytics and to see if it works. Very simple.

Appearance, some have said, is everything. If you are going to want to get traffic to your blog it is important to have a good eye appeal. Though there are many websites out there for free blog templates , some of them want to add things to your blog that take away its appeal like their own adsense. Final Sense has a plethora of templates that are sure to fit into your lifestyle.

Some might argue against AdSense, but I think overall it depends on what you are trying to do with your blog. Do you want to generate money on themes that have to do with your topic or product. It can also bring some amount of credibility, if for instance you are a computer maintenance man and you have some ads by NewEgg and Tigerdirect, or Best Buy. Within blogger itself you can ad AdSense and it doesn't cost you a dime and if you are bringing in traffic, the money will come with the traffic.

Another tool that you can use to find out what will attract people to your website is to check out what they are searching for and put the kind of content that people are searching for onto your blog. Google Trends is one way to find out what people are searching for and to bring traffic to your blog.

One of the things that some people may not realize is how these search engines put you at the top of their search engine. By using keywords and key phrases throughout your blog that are relevant to a certain topic, this will put Google, or other search engines that work by the amount of keywords or key phrases that are put into your blog or website. Even when you change the name of an image that you upload to your blog by adding the same keyword or phrase to the image, this will cause you to stand out on a search engine. It is important to be specific here, because the more specific you become, the more of a unique slant that you have in these phrases the more traffic you will have. If you put a word in there like free downloads, you will only hit major sites, that have major downloads or those that have paid for that service. It's important to put something down about your specific subject. An example of this might be: free business software downloads Microsoft, or something along those lines.

Blogs are constantly being made and any tips and tricks that you can glean from any source can be valuable. An important key also I think is to check out as many blogs as you can and see what they are doing. Looking for ways to improve your blog will cause you to have a better blog and a blog to remember.